My Top Focus Areas

• 1. Cash Flow Management
  Maintain healthy liquidity through daily oversight and 13-week cash flow forecasting to ensure sufficient working capital for operations and growth
• 2. Financial Strategy & Planning
  Drive strategic decisions with accurate budgeting, forecasting, capital allocation and financial reporting
• 3. Profitability Optimization
  Analyze margins by customer, product, and channel to improve bottom-line performance.
• 4. Cost Control & Efficiency
  Streamline operations, reduce waste, improve margins, and manage SG&A expenses with discipline.
• 5. Strategic Growth Planning
  Support and evaluate initiatives for organic and inorganic growth, including M&A.
• 6. Capital Structure & Financing
  Manage debt, equity, and lender relationships to optimize capital resources.
• 7. KPI Development & Performance Metrics
  Establish measurable goals tied to company performance and accountability.
• 8. Risk Management
  Proactively identify and mitigate financial, operational, and compliance risks.
• 9. Stakeholder Communication
  Effectively communicate with various stakeholders to build confidence and align expectations
• 10. Technology & Financial Systems
  Leverage ERP and analytics tools for efficient and accurate financial operations.
• 11. Talent and Team Development
  Build and mentor high-performing teams throughout the organization aligned with company strategy.
• 12. Financial Controls and Asset Management
  Maintain robust internal controls, fraud prevention, and framework to protect company assets
• 13. Strategic Financial Support
  Partner with CEO and business leaders on major decisions and issues
• 14. Technology and Automation
  Leverage technology to improve financial processing and reporting

These focus areas and priorities balance immediate financial oversight with strategic contributions to the organization’s success, growth and resilience.